Nick Jonas Gets in the Spirits Game, Teams Up With John Varvatos For Villa One Tequila

Nick Jonas Gets in the Spirits Game, Teams Up With John Varvatos For Villa One Tequila

Nick Jonas is getting in the spirits game. On Wednesday (Aug. 28), the Jonas Brothers singer announced that he has teamed with fashion guru John Varvatos and the spirits giant Stoli Group on an ultra-premium tequila named Villa One.

According to a release about the collaboration, the spirit was inspired by a 2018 trip to Mexico with family and friends during which Jonas and Varvatos were “inspired to embark on a new adventure and launch their own tequila brand. In the spirit of the property they were staying in and the enjoyment of spending time with family and friends, the idea quickly turned into a tangible venture with a name: Villa One.” 

The tequila, which will roll out in the U.S. in September, will come in Silver, Reposado and Añejo expressions. “John and I forged a great relationship while working together. When we brought our friends together over tequila in Mexico, we learned that we share the same values — enjoying time with friends and family, old and new, one glass at a time,” said Jonas in a statement. “When it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create almost two years ago.”

To ensure the highest quality, Villa One is made using traditional methods and will be distributed and marketed by the Stoli Group and its Fabrica de Tequilas Finos distillery, which is located at the foot of Tequila Hill in Jalisco, Mexico. Production was led by the “Godfather of Tequila,” master distiller Arturo Fuentes, using artesian well water and 100% blue weber agave, matured five-seven years and sourced from both the Highland and Lowland regions, according to the statement.

The bottle was designed by Jonas and Varvatos, with each bottle featuring jewelry-inspired metalwork around the neck that “represents the signature style” of the Varvatos brand. “The experience Nick and I have shared in creating the Villa One spirit has been incredible,” said Varvatos in a statement. “We found nimble, creative, well-connected partners in Stoli Group and a genuine artisan in Arturo who worked with us to guarantee that the liquid inside the bottle was unlike anything else on the market. We believe the Villa One bottle mirrors the ‘life as it should be’ mentality of celebrating good times with family and friends.”

Check out the descriptions of the three Villa One expressions below.

Silver is a clear liquid that is bottled immediately upon production being completed to deliver a nose of cooked agave, featuring a continuous bouquet of dried fruit with a long, smooth finish – SRP $44.99

Reposado is a light gold liquid that is aged in American oak barrels for six months before being bottled, producing a full, balanced butterscotch and oak flavor, which leads to a coffee, mellowed spice and leather aftertaste — SRP $49.99

Añejo is aged for 18 months in American oak barrels, resulting in rich caramel notes with vanilla wafer and banana essences, a full-bodied mouthfeel and a silky finish with notes of dark chocolate and honey — SRP $59.99


106.9 The Q

August 29th, 2019

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